Independent pharmacies consistently ask themselves what they need to make their organization more professional, engaging, and, in return, more profitable.
From October 15th to December 7th, customers aged 65 and older will be reviewing their medical coverage and health care needs, including Medicare Part D plans.
Nutrition and vitamin supplement sales are a big pill to swallow – and a profitable one, say health care market researchers. According to Hamacher Resource Group, supplement market value in the retail sector reached almost $7 billion in the U.S. and is forecast to reach $278 billion by 2024.
When was the last time you spruced up your pharmacy? I’m sure your answer may come as a surprise. Updates do not have to break the bank. Fortunately, there are quite a few updates you can apply to your pharmacy that will make a big difference while costing very little time or money on your part.
A pharmacist’s relationship with their customers plays a defining role in how their pharmacy is perceived as a valuable resource. Independent pharmacists want their patients to feel comfortable and their pharmacy to be accessed by the community it serves.
Chances are you may find that your pharmacy doesn’t appear for relevant searches in your area. If you can’t find your pharmacy, then it’s time to improve your info. Providing and updating information can help your pharmacy’s local ranking on Google and enhance your presence in Search and Maps.
When putting a marketing plan together, independent pharmacy owners often forget about an important segment to reach out to – your local prescribers. This can be due to a variety of reasons, including not knowing what to say, feeling like there is no time to reach out, or convinced all prescribers know what you offer, so there is not a need to do so. While they are all valid concerns, none of them should stop you from making that connection.
Today, during the COVID-19 pandemic, telemedicine is evolving, and providers are regularly using telehealth to visit with patients. We are seeing many private insurers adopting rules to provide guidelines around how services are distributed and paid for.
With over 560 million professionals around the globe using LinkedIn today, it is an industry standard for business-based, peer-to-peer social media platforms. It’s become a no-nonsense way for professionals to network themselves, build their brands and credibility, and cultivate thought leadership.
With stay-at-home orders starting to lift, restrictions on businesses and public places easing, and states implementing re-opening phases, many pharmacies are left wondering just how their business can resume “normalcy” and open their doors back up to their patients and community.