A pharmacist’s relationship with their customers plays a defining role in how their pharmacy is perceived as a valuable resource. Independent pharmacists want their patients to feel comfortable and their pharmacy to be accessed by the community it serves.
Chances are you may find that your pharmacy doesn’t appear for relevant searches in your area. If you can’t find your pharmacy, then it’s time to improve your info. Providing and updating information can help your pharmacy’s local ranking on Google and enhance your presence in Search and Maps.
When putting a marketing plan together, independent pharmacy owners often forget about an important segment to reach out to – your local prescribers. This can be due to a variety of reasons, including not knowing what to say, feeling like there is no time to reach out, or convinced all prescribers know what you offer, so there is not a need to do so. While they are all valid concerns, none of them should stop you from making that connection.
Today, during the COVID-19 pandemic, telemedicine is evolving, and providers are regularly using telehealth to visit with patients. We are seeing many private insurers adopting rules to provide guidelines around how services are distributed and paid for.
With over 560 million professionals around the globe using LinkedIn today, it is an industry standard for business-based, peer-to-peer social media platforms. It’s become a no-nonsense way for professionals to network themselves, build their brands and credibility, and cultivate thought leadership.
With stay-at-home orders starting to lift, restrictions on businesses and public places easing, and states implementing re-opening phases, many pharmacies are left wondering just how their business can resume “normalcy” and open their doors back up to their patients and community.
The HHS Office of the Assistant Secretary for Health issued guidance on April 8, 2020 authorizing pharmacists to order and administer COVID-19 tests. The guidance recognized pharmacists as trusted healthcare professionals with established patient relationships, are accessible, and have strong relationships with medical providers and hospitals.
If your pharmacy is not efficiently managing your expired pharmaceutical returns, you could be leaving money on the shelf. In an independent community pharmacy where every dollar is important, the value of expired products can be significant.
On March 27, 2020, H.R. 748, the Coronavirus Aid, Relief, and Economic Security or CARES Act was signed into law. The bill authorizes emergency loans to businesses and checks to families to provide economic relief.
Social distancing and stay at home orders have given us the motivation to get fit and healthy. More than ever people are outside bike riding, walking, jogging, and rollerblading (while safely maintaining the 6ft rule).