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For all things press related, reach out to Legacy DNA Marketing Group

Doctor Detailing for Independent Pharmacies

Doctor Detailing for Independent Pharmacies

When putting a marketing plan together, independent pharmacy owners often forget about an important segment to reach out to – your local prescribers. This can be due to a variety of reasons, including not knowing what to say, feeling like there is no time to reach out, or convinced all prescribers know what you offer, so there is not a need to do so. While they are all valid concerns, none of them should stop you from making that connection.

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Expanding Telepharmacy Through MTM

Expanding Telepharmacy Through MTM

Today, during the COVID-19 pandemic, telemedicine is evolving, and providers are regularly using telehealth to visit with patients. We are seeing many private insurers adopting rules to provide guidelines around how services are distributed and paid for.

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4 Easy Ways for Pharmacists to Use LinkedIn

4 Easy Ways for Pharmacists to Use LinkedIn

With over 560 million professionals around the globe using LinkedIn today, it is an industry standard for business-based, peer-to-peer social media platforms. It’s become a no-nonsense way for professionals to network themselves, build their brands and credibility, and cultivate thought leadership.

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Re-opening Retail Pharmacy: Tips to Help You Prepare

Re-opening Retail Pharmacy: Tips to Help You Prepare

With stay-at-home orders starting to lift, restrictions on businesses and public places easing, and states implementing re-opening phases, many pharmacies are left wondering just how their business can resume “normalcy” and open their doors back up to their patients and community.

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COVID-19 Testing by Pharmacists: What You Need to Know

COVID-19 Testing by Pharmacists: What You Need to Know

The HHS Office of the Assistant Secretary for Health issued guidance on April 8, 2020 authorizing pharmacists to order and administer COVID-19 tests. The guidance recognized pharmacists as trusted healthcare professionals with established patient relationships, are accessible, and have strong relationships with medical providers and hospitals.

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CARES Act: What Pharmacies Should Know

CARES Act: What Pharmacies Should Know

On March 27, 2020, H.R. 748, the Coronavirus Aid, Relief, and Economic Security or CARES Act was signed into law. The bill authorizes emergency loans to businesses and checks to families to provide economic relief.

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Healthy Living and Your Pharmacy

Healthy Living and Your Pharmacy

Social distancing and stay at home orders have given us the motivation to get fit and healthy. More than ever people are outside bike riding, walking, jogging, and rollerblading (while safely maintaining the 6ft rule).

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COVID-19 How Your Pharmacy Can Help

COVID-19 How Your Pharmacy Can Help

For the past few weeks, we’re sure you have been bombarded with coronavirus news. We’ve all become familiar with social distancing, hand sanitizer recipes, toilet paper shortages, and changes to everything from sports schedules, schools closing, to restaurant hours. These are challenging times not only for your pharmacy and staff but also for your patients.

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