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Quality is quickly becoming more important to customers than price when considering a purchase. In fact, a recent study found that 53 percent of customers polled rated quality higher than price (38 percent) as a deciding factor when buying a product or service. And this can be a game changer for smaller pharmacies.read more
As your pharmacy and patients jump headfirst into the new school year and fast forward into flu season, it’s a good time to recover from the ongoing controversy surrounding vaccinations and refocus on their benefits to the community.read more
Your community is unique and diverse. There’s no other community quite like it. And your community is likely diverse with many people who communicate through languages other than American English. In fact, according to researchers, some 23 million Americans today struggle with limited English-speaking skills. It’s likely that some of these people are your pharmacy’s customers.read more
While drug makers are working to develop medications and make them more marketable, physicians and providers are doing double-duty ensuring patients receive the medications and therapies best suited for their individual needs.read more
Unemployment rates in the US are at their lowest in decades. This is great news for the economy; however, it can result in complications when attempting to fill open positions in your pharmacy.read more
By now it’s no secret that independent and local pharmacies influence performance metrics for insurance plans and pharmacy benefit managers (PBMs) and, conversely, that PBMs rate their partners (those same pharmacies), using metrics that could very well affect their reimbursement.read more
Out of all the challenges thrown at independent pharmacies today, those most likely to keep you awake at night are financial – especially as you continue to take on retail giants. In fact, these challenges are so pressing, they continue to come up in legislative and analyst forums year-round.read more
How to ‘Not’ Make Your Pharmacy Obsolete – Embracing New Care Models May Help Boost Your Pharmacy’s Future Health
Some researchers say that pharmaceuticals have grown to consume up to 30 percent of each healthcare dollar. With that in mind, your community pharmacy may need to rethink traditional care models to drive improved outcomes and value – or risk becoming obsolete.read more
Basic marketing principles known as the “marketing mix” tell us that there are four controllable variables in marketing that can help determine success. The highly coveted “four P’s” include: Product, Place, Promotion, and Priceread more