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CBD is everywhere. From gas stations to health food stores, even finding its way into local independent pharmacies. Studies say that by 2024, CBD will be a 20 billion dollar industry. This is a perfect opportunity for pharmacies to tap into a product that can not only increase patient outcomes but also their cash profits.
You’ve heard the terms – Dog Dad, Cat Mom, Fur Babies – these titles are clear indicators on how much the owner and pet role has changed in your patient’s household.
When you think of running an independent pharmacy, social media probably isn’t high up on your list. However, while social media isn’t as important as maintaining your inventory, it can be an incredibly powerful tool for growing and maintaining your business. If your pharmacy has considered diving into the social media arena but is overwhelmed on where to start or how to even build up content, we can help.
“It’s A Retail Apocalypse!” “Traditional Retail is Dead!” “The Fall of Brick & Mortar!” These are just a few of the headlines we’ve experienced over the past five years and, to be fair, the introduction of online shopping giants (Amazon, for example) has challenged traditional retail markets. No one will deny that. However, that doesn’t mean retail is “dead.” In fact, brick and mortar retail is once again on the rise and expected to continue rising in 2020.
When it comes to improving patient outcomes, experiences, or your independent pharmacy’s bottom line, success relies on your ability to provide service in a timely and efficient manner.
Quality is quickly becoming more important to customers than price when considering a purchase. In fact, a recent study found that 53 percent of customers polled rated quality higher than price (38 percent) as a deciding factor when buying a product or service. And this can be a game changer for smaller pharmacies.
As your pharmacy and patients jump headfirst into the new school year and fast forward into flu season, it’s a good time to recover from the ongoing controversy surrounding vaccinations and refocus on their benefits to the community.
Your community is unique and diverse. There’s no other community quite like it. And your community is likely diverse with many people who communicate through languages other than American English. In fact, according to researchers, some 23 million Americans today struggle with limited English-speaking skills. It’s likely that some of these people are your pharmacy’s customers.
While drug makers are working to develop medications and make them more marketable, physicians and providers are doing double-duty ensuring patients receive the medications and therapies best suited for their individual needs.