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When you think of running an independent pharmacy, social media probably isn’t high up on your list. However, while social media isn’t as important as maintaining your inventory, it can be an incredibly powerful tool for growing and maintaining your business. If your pharmacy has considered diving into the social media arena but is overwhelmed on where to start or how to even build up content, we can help.
“It’s A Retail Apocalypse!” “Traditional Retail is Dead!” “The Fall of Brick & Mortar!” These are just a few of the headlines we’ve experienced over the past five years and, to be fair, the introduction of online shopping giants (Amazon, for example) has challenged traditional retail markets. No one will deny that. However, that doesn’t mean retail is “dead.” In fact, brick and mortar retail is once again on the rise and expected to continue rising in 2020.
When it comes to improving patient outcomes, experiences, or your independent pharmacy’s bottom line, success relies on your ability to provide service in a timely and efficient manner.
Quality is quickly becoming more important to customers than price when considering a purchase. In fact, a recent study found that 53 percent of customers polled rated quality higher than price (38 percent) as a deciding factor when buying a product or service. And this can be a game changer for smaller pharmacies.
As your pharmacy and patients jump headfirst into the new school year and fast forward into flu season, it’s a good time to recover from the ongoing controversy surrounding vaccinations and refocus on their benefits to the community.
Your community is unique and diverse. There’s no other community quite like it. And your community is likely diverse with many people who communicate through languages other than American English. In fact, according to researchers, some 23 million Americans today struggle with limited English-speaking skills. It’s likely that some of these people are your pharmacy’s customers.
While drug makers are working to develop medications and make them more marketable, physicians and providers are doing double-duty ensuring patients receive the medications and therapies best suited for their individual needs.
Unemployment rates in the US are at their lowest in decades. This is great news for the economy; however, it can result in complications when attempting to fill open positions in your pharmacy.
By now it’s no secret that independent and local pharmacies influence performance metrics for insurance plans and pharmacy benefit managers (PBMs) and, conversely, that PBMs rate their partners (those same pharmacies), using metrics that could very well affect their reimbursement.