Social Media Series Part 3: Top 5 Ways to Get the Most Out of Social Platforms
Welcome to the final installment of our Social Media Series! Over the last month, we’ve reviewed how social media can grow your pharmacy and how to determine where your customers are in the socialsphere. We also touched on everything from content and statistics to the...
The 21st Century Pharmacy – Part 3: Stop Being Anti-Social: Social Media Has Positive Side Effects for Pharmacies
It’s been argued that social media is not technology. But, if you look up social media, of of its definitions describes it as “forms of electronic communication (such as websites for social networking and microblogging)” (1). What is electronic communication if not...
The 21st Century Pharmacy: Part 2 – Tap into Technology: How Pharmacies Can Benefit From, and Grow More, Using Traditional and Emerging Technologies
The future of Independent Pharmacy is increasingly reliant on the adoption of new technological innovations that are emerging in the pharmaceutical field today. Pharmacies also have a long history of being slow to warm up to technology. This reluctance can block the...
The 21st Century Pharmacy: Build with the Basics – Part 1: The SWOT Analysis
Everywhere you look these days you’re apt to see another pharmacy giant. But let’s be honest here, while these giants compete against each other for the lion’s share of the pharmaceutical market, the independent and local community pharmacies aren’t doing too shabby....