4 Trends That Can Make, Shake, or Break Your Pharmacy
Does your independent pharmacy have what it takes to ‘make it’ instead of ‘break it?’Basic marketing principles known as the “marketing mix” tell us that there are four controllable variables in marketing that can help determine success. The highly coveted “four P’s”...
Building Adherence into Your Pharmacy – 5 Steps to Get it Right
Pharmaceutical stakeholders — from manufacturers to providers, to payers and pharmacies like yours, continue to fight the adherence fight. How can stakeholders ensure patients maintain their medication regimens?It starts with ownership. Every stakeholder owns a large...
The 80/20 Rule: Can Your Pharmacy Make More $ with Less?
Are you a follower of Pareto’s Law? If not, it might be time to become one. Pareto’s Law, or more accurately, The Pareto Principle, tells us that 20 percent of our customers represent 80 percent of our sales. Also, that 20 percent of our efforts produces 80 percent of...
The Drug Rebate Push and Pull Continues – Will Your Pharmacy Win or Lose?
The push-pull debate between the U.S. Senate and various stakeholders in the pharmaceutical industry continues at a heated pace. Yet, while policymakers and pharma executives initially agreed on the prospective benefits of removing rebates for certain stakeholders,...